Mystery Shopping Research and Analysis
Successful hotels and restaurants are run by certain standards to maintain consistency and to meet and exceed their guests’ expectations locally and globally, especially if the property is part of an international brand. For each individual hotel and restaurant, product and operational standards need to be implemented and followed for guest satisfaction.
Mystery shopping research helps hotels and restaurants to measure service and product quality, performance and guest experience. It helps hotels & restaurant chains check if the set rules and standards are being implemented properly and followed in the field. The goal here is to produce factual and objective reports for improvement.