There are more than one definition for “brand”, however, to us, what Seth Godin suggested is the most relevant.
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."
Just like people, brands also have personalities.
Your brand represents your values, your perceived image, your promises and your position in the market.
Your identity describes the visual elements to represent your brand and those elements style the guidelines for almost everything you do, like your logo, stationary, marketing collaterals, packaging, signage, online & offline appearance.
“However beautiful the strategy,
you should occasionally
look at the results.”
Market Positioning & Competition Analysis
The analysis of market conditions and competition is a crucial part of a strategic marketing plan. It is only possible through this evaluation, to position your brand smartly, to find out your strengths and weaknesses as well as the threats ahead and the golden opportunities you may embrace.
In order to conduct a successful market and competition analysis, the criterions that will be examined should well be evaluated. Such criterions should include tangible and intangible assets, as well as assumptions and customer perceptions.
As Tac-Tics Marketing, having been experienced in hospitality industry for years and having gained a broad knowledge about the market conditions and expectations, we are here to offer you our consultancy services, based on rightful and logical analysis, to set your hotel or restaurant unique and unbeatable in your own competition grid.