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Localization

An effective communication is fundamental for any hotel brand seeking to be loved by their guests and by the community they exist in.

 

Particularly for franchise investments, a successful communication in local language is essential to be long-lasting and lucrative in that particular country they operate, since otherwise, that is wrong linguistic adaptations and practices, which conflicts with the local language and culture may cause huge misunderstandings and  even frustration towards the brand. 

 

For international hotel companies, no matter how  globally respected and well-established their brands are, it is vitally important to express themselves, their values, their identity, their services and their promises clearly and properly in the local language and in full compliance with the cultural patterns of that home country.

 

According to the European Travel Commission Digital Portal, “It is crucial that inspiring and engaging content is provided in consumers’ mother tongue in order for consumers to be able to understand content on websites and support them in their travel decision making process.”

“However beautiful the strategy,
you should occasionally
look at the results.”
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Building Content

In order to keep up with the times, , hospitality and F&B brands should be imaginative in the way they market themselves.

 

Right content in line with your brand image will form the foundation for all your marketing and communication actions from brochures and press releases to online channels and SEO.

 

In order to stand out from the competition, like all other industries, it is also essential for hospitality companies to build a powerful content, which will spread a buzz about their brand and make them more socially-connected. This includes an informative and an effective blogging strategy and smart use of online channels (SEO & social media), entertaining yet functional apps, catchy pr campaigns and nice stories that people would love to share on their online profiles/pages/walls.