HOW WE WORK
We start by listening to you, your goals and your particular needs.
We ask, “What do you really and primarily want to accomplish?”
Then we decide how best to achieve your desired goals within the budget, you are able to allocate for these activities.
If you are not yet specific about goals, we guide you through constituting them, considering in mind the market conditions, your brand values, your targeted guest profile, business ethics and developing marketing technologies as well as existing communication channels.
Then we concentrate on the market(s) you are interested in, identify your competitors and make a deep analysis of your position in those markets through benchmarking and available research tools.
We know the difference between an opening hotel and an operating hotel. Their needs are different and so should their marketing strategies be.
Based on each hotel’s unique case, we offer you the optimum marketing and communication solutions to create awareness, strengthen your brand image and achieve your commercial and non-commercial goals.
Whatever we do, it has to be unique, differentiating and exclusively tailored for you. It has to look great , yet, it also has to function.
We believe in the magic of words as well as the images. Therefore we create a clear yet sophisticated and a consistent marketing and communication strategy for your brand so that it’s easily recognizable, desirable and most of all, differentiated from your competitors in the market.
We make you connect to your target audience through a full rounded and an effective marketing strategy that includes a consistent visual identity, online and offline communications, media planning, sponsorships, events and a persistent brand appearance on the B2C side.
However , in order to secure long-term business partnerships, how you represent your brand to your partners is also as important as how you represent yourself to your guests. It is vital how your S&M Department introduce your brand to your partners through sales kits, presentations and face-to-face talks.
We provide you with the rightful methods to better connect you both to your guests and to your business partners at corporate levels.